Adopt AI with clarity, safety, and real business impact.
Approachable AI Solutions helps CEOs and owners understand their AI risk, readiness, and opportunities so they can move forward with confidence and staff buy-in, not guesswork.
Built for leadership teams who know AI matters, feel the pressure to act, but don't know where to start.
Just clarity, direction, and practical next steps.
Ready to work with us?
Amanda Crawford
Amanda Crawford is an AI educator and strategist, and founder of Approachable AI, where she partners with leaders to move from AI pressure and uncertainty to confident, responsible adoption. Her work sits at the intersection of entrepreneurship, leadership development, and emerging technology, helping organizations understand not just how to use AI, but where it fits strategically in their business.
Amanda is known for translating complex, fast-moving AI concepts into clear models leaders can trust and act on. She has worked with and delivered trainings for organizations like Entrepreneur's Organization (EO) and Tony Robbinsand Dean Graziosi’s company, Mastermind.com, where she served as the #1 technical trainer in 2025. Having trained 1,000+ professionals, Amanda brings deep credibility as a teacher, facilitator, and strategic guide for leaders navigating AI-driven change.
Catherine Isbell
Catherine Isbell is an operations and digital transformation leader who helps organizations convert manual, fragmented work into scalable, data-driven, and AI-enabled operating models.
With 17+ years leading operations in highly regulated industries, Catherine has managed the exact functions AI promises to transform: call centers, collections, field service, and customer support. Her product expertise spans the full product roadmap strategy to software development lifecycle to full implementation and change management. That operational depth means she sees what consultants without frontline experience miss: where automation creates risk, where humans still matter, and what actually gets adopted versus abandoned.
Catherine also co-founded SafeMinds.ai, an AI safety platform helping families navigate responsible AI use, demonstrating her commitment to ethical, human-centered technology adoption.
When organizations need AI guidance grounded in how work actually gets done, Catherine delivers strategies they can execute.